Revolutionary skincare brand cleanses its operational impurities with Brightpearl

Inventive natural skincare and supplements brand, Newco Natural Technology, has chosen Brightpearl to support its commitment in providing customers with revolutionary healthcare products.

With Brightpearl, Newco now has access to a centralized and scalable retail operations platform that can give them the freedom to grow within new markets, including direct-to-consumer, ensuring more customers can benefit from their life-changing products.

Since 1996, Newco Natural Technology has been crafting eco-friendly skincare products and supplements using broccoli’s most powerful antioxidant, sulforaphane, to improve the confidence and wellbeing of people suffering from real-life complications.

To support its ambitious growth plans, Newco selected Brightpearl. Its large suite of integrations to leading e-commerce platforms and EDI systems, alongside reliable and centralized data, made it the most natural choice for the rapidly expanding skincare brand.

“If you can’t lead you can’t scale. Brightpearl helps streamline our backend processes so we can focus on what we do best,” says Brandon Newcomen, Chief Brand Officer at Newco Natural Technology.

With Brightpearl, Newco has gained real-time insight into its order management, financials and inventory, enabling the healthcare brand to cleanse its operational impurities to the benefit of both the firm and its customers. Following a fast time to launch of just 121 days, Newco is now able to focus on the business’s retail strategy, ensuring their customers can buy their products on more channels and continue to be delighted.

Justin Press, SVP Customer Success at Brightpearl, says: “Newco Natural Technology is a truly revolutionary business that understands the importance of a solid retail and wholesale strategy in this increasingly competitive market. With a strong focus on the customer experience and with multiple channels to serve, the brand needed a scalable retail operations platform to continue its strong growth trajectory and glowing reviews. We’re delighted to be the natural choice for Newco to help them continue to change the lives of customers around the world.”


About Brightpearl

Brightpearl is a retail operations platform for retailers and wholesalers. Our mission is clear: automate the back office so merchants can spend their time and money growing the business.

Brightpearl’s complete back-office solution includes financial management, inventory and sales order management, purchasing and supplier management, CRM, fulfillment, warehouse and logistics. In addition, the solution has high-performing connectors to the major e-commerce platforms, including Magento, BigCommerce and Shopify. Over 1,200 businesses in 26 countries use our platform. We manage over 10m transactions and $3bn of business a year.

Brightpearl is designed for retailers and wholesalers and enables omnichannel merchants to manage the heart of their business easily from one single system. Our team guides retail businesses through a highly efficient implementation process which typically gets them up and running in less than 60 days - twice as fast as our competitors.

Brightpearl’s US headquarters is in the heart of downtown Austin with a global headquarters in Bristol, UK. You can connect with us on Twitter (@BrightpearlHQ), LinkedIn (, and Facebook ( 

Media Contacts:

Mark Hook


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